This Jason Bateman ad was pretty forgettable for me, making it my least favorite of the EV ads. However, it did delve into an argument I like to use when naysayers claim that it's too hard to make the transformative change we need to go all electric. We’ve come a long way in history, often in a short period of time, with new developments in technology overtaking the old. EVs are no different, and we can move to a future with all zero-emission vehicles by 2035 or sooner.
Growing the EV Market
I’m clearly a huge fan of electric cars already, and I hope these commercials will inspire more drivers to consider EVs. Each commercial break highlighted a different benefit of EVs: quiet, fast, no tailpipe pollution, and can charge devices like your robot dog companion.
Still, higher upfront costs and a lack of charging are challenges witty ads won’t solve. To get people behind the wheel of an electric car, policymakers must create better financial incentives and establish a more robust charging network. Both installing more charging and making it easier to use will get our communities ready to charge.
At the same time, the everyday driver needs to feel excited about choosing an electric car over a gas-powered one. A strong EV marketing strategy can be like the screaming fans in the stands spurring us to victory as we strive for all zero-emission vehicles. The ad agencies that work on Super Bowl commercials this year showed us just how good that type of cheering can be.